Target Hack A Tipping Point In Moving Away From Magnetic Stripes: Critique/Comparison to Chapter 18

     In Privacy and Security, Target Hack A Tipping Point In Moving Away From Magnetic Stripes is a strong and eye catching headline. The Headline attracts readers because this potential hack could affect everyone. This is one reason why it attracted me so heavily because I use my debit card with a magnetic strip daily. Jonathon Kern writes, “a good Web headline is a multipurpose headline that tells the story in a functional way” (321).  The headline above does just that, it tells a story that a target hack caused a discussion on moving away from magnetic stripes because we are all at risk of giving out our personal information without even knowing it.  The headline is the first part of the story readers and listeners see. Another main point that Kern mentions that this story mirrors is, “the sound of these podcasts also tells listeners that there’s a connection with public radio. They are professionally recorded; the hosts seem comfortable behind the mic; often the podcasts include interviews or actualities” (325).  This is exactly what this story possessed while listening. It gave a great deal of support that it was something you would hear on the radio. As well as each speaker or interviewee seemed comfortable and knowledgeable on the topic.  This story retained my attention on the topic very well through the entire audio. It had great interviews and experiences one could relate to. The article as well had a great deal of information that the links provided, giving you more information which was very helpful. For example, the story mentioned how the chip is more beneficial because if it does get hacked the hacker can retrieve your information but, cannot reuse it.

     The transcript and the Web story were actually different the more I looked at both. The transcript was written exactly how the audio was played. Which is very helpful if you would rather read then listen to the audio. Although the information between the transcript and the Web story were the same, the Transcript was shorter and gave you the logistics on the topic. Whereas the Web story seemed longer and it provided you with links to find out more. The links were very helpful because you were able to see the data behind the news.

     Overall, this podcast was very similar in the examples of a “beyond the radio” in chapter 18  Kern talks about. I enjoyed reading the chapter then finding an example because it was much easier to find a podcast similar. I have never really thought about what else is out there besides just Web stories. This chapter provided me with a lot of new insight that I never new was out there. Podcasts are a illuminating way to hear about the news. Kern talks about extending the radio to a younger audience. It would have been nice to include the younger audience more so then just the older audience in this podcast. The future is the younger audience so it is important to see how much this topic is affecting them.

 

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Multimedia Principles

Read, Watch, Listen, Multitask, what is Multimedia Journalism?

Notes from Deuze’s “What is multimedia journalism.”

The literature on multimedia is expanding quickly. Literature has many different meanings to many different people.  The ownership and news work part of journalism is increasing into being a major part of contemporary journalism. This occurs through practice, education, and research.

•  What many people wonder about is the process of ongoing changes of multimedia and journalism, and how that impacts the practice and self-perception of journalists. Also how this process shapes and influences the rise of professional identity of Multimedia Journalism.  ( 140)
• The research taken by many different countries brought forth that there is a contemporary use of multimedia projects and processes in some new organizations. The projects and organizations tend to reproduce existing journalistic practices and culture. (141)
•   Online journalism is not the same as multimedia journalism. (141)
•  The convergent multimedia advantages are structured and varied by medium to medium, and organization to organization. (142)
•   There are many different media formats becoming more and more standard. This is because of the transition to digital and the exchange to “widowing” of multimedia content. This in turn makes it less problematic. As far as presentations the content is more sophisticated and easier to understand because of the WYSIWYG “What you see is what you get”. (145)

The mainstream of multimedia

Notes on Achtermans “introduction of multimedia in the mainstream.”

Multimedia is referenced to content; it uses a combination of different content forms. This includes text, audio, still images, animation, video, and interactivity. Multimedia is also displayed by electronic and computerized devices.

•   The nation’s new coverage is mainly produced by print, radio, and television. (1)
•   A new world began to evolve through visual story telling. This change gave us an opportunity to adapt and to form too many different media types, and to share a very impactful story.  (3)
•   Ethical reporting, trustworthy sourcing, and solid story telling are the tradition conventions of journalism. These are just as important in multimedia presentations as they are traditional distribution. (4)
•   Approaches of traditional journalism is through story telling it’s a showcase of the talents. For instance a photographer capturing a critical moment, and a radio reporter having the perfect sound. (7)

Critiquing multimedia

Name of Presentation (headline or other identifier) and URL

http://spark.sciencemag.org/the-thousand-year-graveyard

What are the elements present in this multimedia presentation?

Content Modes:

1. Text (captions only or paragraphs?): Captions and paragraphs
2. Still images (how many?): 13
3. Recorded sound (that is not part of a video) (how many and how long?): yes 4
4. Moving images (video) (how many and how long?): 4
5. Graphics (how many and are they interactive?): 36 yes many of them are interactive.
6. Links (how many?): 4

Content Formats:

• Video (just write in yes or no) yes
• Audio+adjacent images yes
• Audio slideshows yes
• Interactives yes
• Other (what would you call this?):

Which piece of this presentation is the most compelling? Why? The pictures are very compelling because it is very interesting to see all the bones of thousand year graveyard and all the things people have been finding.

In general is this a way you like to take in information? Yes it is very easy to navigate and fun to look at. It also keeps you really interested.

What is your overall assessment of this story and how it is presented? Think of other things that might hold your attention – that you learn from without thinking about learning. It is presented in a way that is compelling to the eye. It keeps you well interested and keeps you wanting to learn more. The mixture of text, video, and pictures adjusts to many different interests people may have . It is a fun and thrilling way to learn about information.