In Privacy and Security, Target Hack A Tipping Point In Moving Away From Magnetic Stripes is a strong and eye catching headline. The Headline attracts readers because this potential hack could affect everyone. This is one reason why it attracted me so heavily because I use my debit card with a magnetic strip daily. Jonathon Kern writes, “a good Web headline is a multipurpose headline that tells the story in a functional way” (321). The headline above does just that, it tells a story that a target hack caused a discussion on moving away from magnetic stripes because we are all at risk of giving out our personal information without even knowing it. The headline is the first part of the story readers and listeners see. Another main point that Kern mentions that this story mirrors is, “the sound of these podcasts also tells listeners that there’s a connection with public radio. They are professionally recorded; the hosts seem comfortable behind the mic; often the podcasts include interviews or actualities” (325). This is exactly what this story possessed while listening. It gave a great deal of support that it was something you would hear on the radio. As well as each speaker or interviewee seemed comfortable and knowledgeable on the topic. This story retained my attention on the topic very well through the entire audio. It had great interviews and experiences one could relate to. The article as well had a great deal of information that the links provided, giving you more information which was very helpful. For example, the story mentioned how the chip is more beneficial because if it does get hacked the hacker can retrieve your information but, cannot reuse it.
The transcript and the Web story were actually different the more I looked at both. The transcript was written exactly how the audio was played. Which is very helpful if you would rather read then listen to the audio. Although the information between the transcript and the Web story were the same, the Transcript was shorter and gave you the logistics on the topic. Whereas the Web story seemed longer and it provided you with links to find out more. The links were very helpful because you were able to see the data behind the news.
Overall, this podcast was very similar in the examples of a “beyond the radio” in chapter 18 Kern talks about. I enjoyed reading the chapter then finding an example because it was much easier to find a podcast similar. I have never really thought about what else is out there besides just Web stories. This chapter provided me with a lot of new insight that I never new was out there. Podcasts are a illuminating way to hear about the news. Kern talks about extending the radio to a younger audience. It would have been nice to include the younger audience more so then just the older audience in this podcast. The future is the younger audience so it is important to see how much this topic is affecting them.
